Plan the next excursion

“During the pandemic, while many people were understandably cautious about travel, I saw an opportunity to explore safely,” Tori Almeida says. “I began with long-term stays in U.S. cities like Nashville, then expanded to the Caribbean, Europe, Thailand, and beyond.”

These experiences, along with Almeida’s travels growing up with her family, broadened her global perspective and encouraged her to channel this passion into something tangible. Last year, she launched her own travel planning business, Travel with Tori, as a way to help others create meaningful experiences and achieve their travel goals. As part of a bigger organization called Fora Travel, she and other agents focus on creating personalized experiences for clients, making travel experiences seamless, and finding hidden value while booking trips.

“What began as a way to share my expertise has grown into a thriving business,” Almeida says. “I’ve built strong relationships with hotels and expanded my client base by offering insider knowledge that elevates each trip.” She explains that booking hotels through her doesn’t need to cost clients any more than booking directly—plus, her personalized service often comes with exclusive perks like upgrades, complimentary breakfasts, spa credits, and other discounts.

Here, Almeida shares some of the biggest trends and tips in the travel industry for 2025.

How are travel habits changing?

Almeida says the pandemic reshaped how we think about travel. Solo trips, small group travel, and guided tours have all gained in popularity: “People are seeking more curated and meaningful experiences, whether it’s connecting with others on a solo journey or immersing themselves in the local culture with an expert guide.”

Why do analysts have an optimistic outlook for the travel industry in 2025?

“The pandemic created significant uncertainty around travel, but each year we’ve seen improvement,” Almeida says. “People are eager to explore again, and the industry has rebounded to pre-pandemic levels. Airlines are operating at full capacity, and new properties are opening worldwide, signaling strong demand.”

Which travel trends will shape the year?

Travelers are gravitating toward boutique hotels— smaller, unique properties offering personalized stays. There’s also a big draw for wellness and athletic retreats, with resorts tailoring experiences to health goals. (Think yoga, tennis, or fitness retreats.)

Almeida notices a shift toward trips that combine work and travel, with clients looking for long-term stays to allow remote work with exploration.

She notes noctourism is a new trend that will continue to grow. Evening boat tours or extended museum hours offer a way to experience a destination when less crowded.

Will we see more “pop culture” travel?

Absolutely, says Almeida, adding that she’s had clients request stays at properties featured in hit shows such as Emily in Paris and The White Lotus. Last year, major concerts like Taylor Swift’s Eras Tour had fans flocking to farflung cities to see their favorite artists—with some sightseeing built into the itinerary as well. “For trips like these, working with a travel adviser can help navigate the logistics, from securing the best hotels to planning transportation, making the experience seamless and enjoyable,” Almeida says.

Airfare advice

When it comes to airfare, remember to maximize your points, whether redeeming airline miles or from loyalty programs through hotels and credit cards. “Using points to book flights can offer incredible value, sometimes upgrading your experience for the same cost as an economy ticket,” she says.

Also, many airlines now offer flexible bookings, eliminating fees for changes. Says Almeida: “This has encouraged travelers to book further in advance without worrying about potential disruptions.”

Follow Tori’s travels at: Instagram.com/tori.almeida_

Pack the bags

Almeida’s preferred choices for a customized experience

Back to school

When she visits Lafayette’s campus next, Almeida already has her itinerary planned.