In May, President Alison Byerly appointed Greg MacDonald vice president for enrollment management. Reporting directly to the president, he oversees admissions, financial aid, and strategic enrollment planning. In addition to linking his oversight of admissions and financial aid to broader strategic issues, MacDonald coordinates the College’s retention efforts, and will develop additional partnerships to enhance diversity in the applicant pool. He previously served as dean of admissions and financial aid.
“As the competition for highly qualified students continues to intensify, and as we seek new ways to deepen our commitment to access and diversity,” said Byerly
in the announcement, “it is critical for the chief enrollment officer to serve in a senior leadership role that ensures close alignment between admissions efforts and the College’s overall strategic goals.”
Carol Rowlands, associate dean of admissions operations and research, will continue to serve as head of admissions operations. She was named assistant vice president of enrollment management. In addition, Matt Hyde was promoted from director to dean of admissions.